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Clarity before growth.
The 172Group helps business owners make better decisions.
Not louder decisions.
Not faster decisions.
Better ones.
We work with founders, consultants, and small business owners who feel capable, committed, and tired of guessing, and want clarity across strategy, money, systems, and leadership.
oney, systems, and leadership.
Who is The 172Group for?
The 172Group is for business owners who:
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Are running a real business, not a side hobby
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Feel stretched by too many priorities
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Want clarity, not more noise
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Are done with hustle culture and surface-level advice
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Care about sustainability, confidence, and long-term direction
If you are looking for shortcuts, hype, or someone else to blame, this is not for you.
How does The 172Group help business owners?
We work by restoring clarity first.
That means:
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Identifying what actually matters now
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Understanding what your numbers are telling you
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Simplifying systems so they support decisions
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Strengthening how you show up as a leader
Once clarity is restored, progress becomes calm and intentional.
What results can I expect from working with The 172Group?
1. Clear priorities and direction
You stop trying to do everything.
You know what to focus on — and what to ignore.
2. Confidence in your numbers and systems
You understand where money comes from, where it goes, and what needs attention.
Decisions stop feeling emotional or overwhelming.
3. Stronger leadership presence
You lead with calm, confidence, and authority.
Clients trust you more.
You trust yourself more.
Who leads The 172Group?
Shari Wright-Pilo and Michael Horesh lead The 172Group.
They don’t work with trends.
They work with patterns.
Since 2020, they have worked with over 1,000 business owners, led 50+ workshops and webinars, and supported hundreds of businesses through launch, recovery, and growth.
Their experience spans decades across:
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Professional services
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Tech and digital businesses
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Retail and wholesale
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Media and high-value sales
They have helped secure millions in investment, increase revenue, and guide businesses through high-pressure decision points.
Clients work with them because they have seen these challenges before and know what actually changes outcomes.
Why does clarity matter so much in business?
In most countries, around 95 percent of businesses are small or medium-sized enterprises.
Israel is no exception.
In 2024, more businesses closed than opened.
Globally:
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Around 72 percent of business owners report high stress
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Around 42 percent report burnout
Most people assume this is unavoidable.
It isn’t.
Businesses don’t fail because owners don’t care.
They fail because decisions are made without clarity.
What makes The 172Group different?
We do not:
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Push motivation
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Sell hype
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Overload clients with tactics
We focus on:
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Clear thinking
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Practical structure
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Calm leadership
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Decisions that hold up under pressure
Our work sits at the intersection of strategy, finance, systems, and leadership, because that’s where real business stability comes from.
What is the first step to working with The 172Group?
You don’t start by committing to a program.
You start by seeing how we think.
Watch our videos.
Explore our frameworks.
Have a clarity conversation.
No pressure.
No noise.
Just grounded guidance.
172Group
172Group
Stop Asking What to Post on Social Media (Do This Instead)
Why Smart Business Owners Get Stuck (And How to Move Forward)
You Don’t Have a Time Problem — You Have a Focus Problem | The 172Group
You’re Networking Wrong: 4 Moves That Actually Lead to Sales | 172Group
Is The 172Group right for me?
If you want:
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Fewer decisions, made better
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More confidence in your business
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Less stress and more control
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A business that supports your life
Then yes, this is likely the right place.
The next level of your business will not come
from doing more.
It will come from seeing clearly and
choosing deliberately.
That is the work of The 172Group.
Clarity before growth.
What 172Group Participants have to say!
And Yes they are wearing party hats. We were celebrating the end of another successful round of 172Complete workshops!
SERVICES
Over the years, hundreds of businesses have grown and benefited from our services.
We have identified 3 strategic services where we teach and lead the change decision-makers demand.
Workshops
172Group has a unique 16-session business and marketing workshop series.
100s of business leaders and entrepreneurs have completed the series successfully. Dozens have set up new businesses, and millions have been added to their revenue sheets.
We are openly proud of this near unparalleled success.
Mentoring
Business coaching and mentoring have become vital elements in the success of major corporations.
What was once frowned upon is today an essential part of growth strategies.
We ask questions to founders, CEO's, and entrepreneurs they are often reluctant to ask themselves - let alone answer.
We then help you come up with a plan to deliver maximum impact for your business.
Both Michael and Shari have decades of experience designing, developing, and implementing business and digital marketing strategies to fuel growth.
Special Events
172Group offer a wide range of free and paid webinars with external experts.
Our community has shown a great appetite for these moments of wisdom that add much value to their operations. Several have gone on to work with these external teams.
Please learn with us from these leading masters of excellence.
Sign up today for our next upcoming event.
Recent Clients
Book a discovery call, at a time that meets your needs.
On this call, we will find out what services you need and explore how we can work together to achieve your goals.
Schedule your FREE consultation call
This workshop exceeded my expectations. The amount of knowledge, inspiration and tools I was given were exactly what I needed to start my business—both from the fantastic instructors and other participants.
Testimonials
"I cannot recommend this course enough. The combination of Michael's "hard business" mentorship and Shari's social media expertise is terrific, and as I said earlier the network of professionals that has continued since the course is worth its weight in gold."
"The classes were a wonderful experience, relaxing and stimulating conversations. The series was very informative. Essential information was shared for business owners to learn how to grow their business. I so needed this!! Thank you Shari and Michael"
The workshops were absolutely amazing. It´s exactly what a person needs to start a small business. It´s not only a social media course, which I thought it was at the beginning, it has everything from finances to design. It was so much more than what I was expecting, I´m very thankful. I will highly recommend it to friends
Michelle Idi