You're working hard.
Your business is taking everything you have.
So why isn't it growing?
Most businesses do not need more effort. They need clarity, structure, and direction. We help founders stop reacting, clean up the noise, and build a business that works better.
Clarity before growth. Structure before scale.
Small Business Owners · Entrepreneurs · Freelancers · Founders Ready for Structure
If your business feels messy, reactive, or harder than it should be, you are in the right place.
We work with founders and business owners doing real work who are stuck in noise, inconsistency, unclear messaging, and too much wasted effort.
Working hard but results are still inconsistent
Marketing feels random or disconnected from sales
Your offer, message, or priorities are not clear enough yet
You need clarity, structure, and practical next steps
The Transformation
From scattered to structured.
We help you replace random effort with better decisions, better messaging, and a clearer way to run the business.
BEFORE
Too many ideas and no clear direction
Marketing that feels random
Unclear message or weak positioning
Messy execution and wasted time
AFTER
Clear priorities and a stronger path forward
Simpler strategy connected to sales
Sharper offer and better messaging
More structure and better execution
Clarity
You know what matters, what does not, and what to focus on next.
Direction
Your offer, message, and strategy become simpler and stronger.
Structure
Your business becomes easier to run and more consistent over time.
CREDIBILITY
Real work. Real businesses. Real practical experience.
We are not here to give you noise. We are here to help you see what is not working, fix what is unclear, and move forward with more control.
500+
BUSINESSES
20+
YEARS COMBINED
Worked with hundreds of business owners across different sectors and stages
Helped founders move from noise and overwhelm into stronger direction
100s
FOUNDERS GUIDED
Real
Execution
Built clarity around offers, messaging, structure, and next steps
Focused on practical work that can actually be used immediately
Who We Are
Two founders. One goal. Help businesses work better.
The 172 Group brings together strategic thinking, financial clarity, marketing, messaging, and practical execution so businesses can move forward with more confidence.
Michael Horesh
Co-Founder · Business Mentor
Michael brings strategic and financial clarity to businesses. He helps founders see what is broken, what is missing, and what needs to change for the business to move forward with more control.​
Deep business insight and commercial clarity
Focus on structure, decisions, and growth direction
Known for direct guidance that cuts through confusion
Shari Wright-Pilo
Co-Founder · Business Mentor
Shari brings strategic clarity to the chaos that stops businesses from growing. She has worked with hundreds of small businesses and entrepreneurs, building marketing systems, fixing messaging, and creating the structure that turns inconsistent effort into consistent results.
Delivers fast, practical clarity that shows what matters next
Builds simple marketing strategies that connect to sales
Focuses on real execution, not theory
Creates structure that makes business easier to run
Most businesses do not need more noise.
They need clarity.
Start with something useful.
FREE DIAGNOSTIC TOOL
The 172 Business Gap Index
A simple first step to help you see where your business is losing momentum and what needs attention first.
7 MINUTES
Get clear on what is actually holding the business back.
No fluff. No noise. Just a clearer picture.
If you want to understand how we think before you work with us,
start here.
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Video Library
Practical videos on business, marketing, structure, and smarter execution.
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Workshops & Talks
Sessions designed to help people learn, understand, and move forward.
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