172 Complete
Business and Digital Marketing Workshop Series
Presented by Michael Horesh and Shari Wright Pilo,
172Group Co-Founders.
The Digital Marketing And Business Toolbox Workshop is a series of 18 sessions.
It is based on our combined experience from over 30 years of working with businesses of all types and their specific needs.
We believe that the success and sustainability of a business in Israel, whatever the field of activity, is dependent on 4 core areas of activity. And in order to be effective, these need to be taught in parallel:
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Marketing and sales
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Finance
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A sustainable organizational structure.
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A mindset that encourages growth.
About the 172Complete Workshop Series
We are proud that around 50% of our participants have opened a new business, and they remained open!
We are thrilled that the vast majority of our clients - regardless of age, gender, skill set or otherwise - have increased sales, significantly.
If this is not what you are looking for, DO NOT read on!
"Setting up a SMART business in Israel" - easier said than done!
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Consider yourself an entrepreneur or a freelancer.
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Perhaps you are looking to launch a new phase or just pivot.
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Or maybe you are transferring an established setup overseas.
Service or product or tech related, we empower you to achieve that dream:
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Defining your brand
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Your first steps in digital marketing
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Vision definition
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Setting up your first budget
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Finding the time
You get all this and much much, much, much more. There are 18 units
When: The group meets twice a week - Tuesdays and Thursdays
Time: 17:00-19:00
Where: Zoom
The next round starts JANUARY 16th, 2023
How much? 1372 shekels (But hurry up there is an Earlybird price)
Under 25 shekels per hour!
Can you afford not to sign up?
We have helped numerous businesses to improve their performance through learning new tools, raising awareness amongst target audiences, time management, creating a budget, engaging prospective clients, increasing quality leads, growing sales, and more!
The syllabus:
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Introduction to Digital Marketing
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Content - the backbone of marketing
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10 Things They Won’t Tell You Before Setting Up a Business.
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Building a Personal/Product Brand
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CANVA (double)
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Facebook for the Growing Business
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How to create a budget for a young business and plan your cash flow
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Instagram is Hot!
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Time management – understanding why you put off what was to be done yesterday until tomorrow. (Double)How to use correctly your most valuable resource – time
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Intro to Facebook Ads
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Yes to Video! create your own videos for YouTube, Facebook, Instagram, etc,
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How to handle Israeli authorities
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Websites, landing pages, and clinic
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Choosing a supplier – with special reference to (a) importing / overseas supplier and (b) an accountant
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LinkedIn and Pinterest - Wrap up (double)
WHAT PEOPLE SAY
"Their 𝘵𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘴𝘵𝘺𝘭𝘦 𝘪𝘴 𝘷𝘦𝘳𝘺 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨. They 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘢𝘯𝘥 𝘨𝘶𝘪𝘥𝘦 𝘵𝘩𝘦 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵𝘴 𝘵𝘰 𝘥𝘰 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘨𝘰𝘢𝘭𝘴. Shari p𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦 𝘢𝘯𝘥 𝘮𝘢𝘯𝘺 𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴. 𝘔𝘪𝘤𝘩𝘢𝘦𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘩𝘦𝘭𝘱𝘧𝘶𝘭 𝘢𝘴 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘥 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘭𝘢𝘯𝘴. 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘷𝘦𝘳𝘺 𝘳𝘦𝘸𝘢𝘳𝘥𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱 𝘴𝘦𝘳𝘪𝘦𝘴!"
"𝘉𝘰𝘵𝘩 𝘴𝘱𝘦𝘢𝘬𝘦𝘳𝘴 𝘸𝘦𝘳𝘦 𝘷𝘦𝘳𝘺 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘢𝘣𝘭𝘦. 𝘛𝘩𝘦 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱 𝘸𝘢𝘴 𝘷𝘦𝘳𝘺 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨. 𝘐 𝘥𝘪𝘥 𝘯𝘰𝘵 𝘪𝘮𝘢𝘨𝘪𝘯𝘦 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘭𝘦𝘢𝘳𝘯 𝘴𝘰 𝘮𝘶𝘤𝘩. 𝘐 𝘸𝘪𝘭𝘭 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘶𝘴𝘦 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘪𝘵. 𝘐'𝘮 𝘷𝘦𝘳𝘺 𝘩𝘢𝘱𝘱𝘺 𝘰𝘷𝘦𝘳𝘢𝘭𝘭. A 𝘷𝘦𝘳𝘺 𝘸𝘢𝘳𝘮 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘵𝘰 𝘚𝘩𝘢𝘳𝘪 𝘢𝘯𝘥 𝘔𝘪𝘤𝘩𝘢𝘦𝘭"
"𝑾𝒂𝒔 𝒔𝒖𝒄𝒉 𝒂 𝒘𝒐𝒏𝒅𝒆𝒓𝒇𝒖𝒍 𝒄𝒐𝒖𝒓𝒔𝒆! 𝑰 𝒉𝒂𝒗𝒆 𝒍𝒆𝒂𝒓𝒏𝒆𝒅 𝒏𝒆𝒘 𝒔𝒌𝒊𝒍𝒍𝒔 𝒂𝒏𝒅 𝒉𝒂𝒗𝒆 𝒔𝒕𝒂𝒓𝒕𝒆𝒅 𝒕𝒐 𝒊𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕 𝒔𝒐𝒎𝒆 𝒐𝒇 𝒕𝒉𝒆𝒎. 𝑰 𝒂𝒍𝒔𝒐 𝒓𝒆𝒂𝒍𝒍𝒚 𝒆𝒏𝒋𝒐𝒚𝒆𝒅 𝒕𝒉𝒆 𝒏𝒆𝒕𝒘𝒐𝒓𝒌𝒊𝒏𝒈 𝒆𝒍𝒆𝒎𝒆𝒏𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒄𝒐𝒖𝒓𝒔𝒆 𝒂𝒏𝒅 𝒉𝒐𝒑𝒆 𝒕𝒐 𝒔𝒕𝒂𝒚 𝒊𝒏 𝒕𝒐𝒖𝒄𝒉 𝒘𝒊𝒕𝒉 𝒐𝒕𝒉𝒆𝒓 𝒎𝒆𝒎𝒃𝒆𝒓𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒄𝒐𝒖𝒓𝒔𝒆."